There are 29.3 million Hispanics in America.

Hispanics represent nearly 11% of the total U.S. population. This equals the total population of Montana, Nebraska, Alabama, Wisconsin, Oklahoma, Idaho and Kansas.

The Hispanic market is the fastest growing market segment in the U.S.

Hispanics have larger households, averaging 3.6 persons per household.  The U.S.  Non-Hispanic average is 2.5. The U.S. Hispanic market is younger.  The average age of Hispanics is 26 years old, while non-Hispanics average 33 years old.

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