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August 3, 2010 – The findings of the Univision-AP Poll relating to Hispanic Identity show that Latinos overwhelmingly believe it is important to retain their unique identity even as they work to blend into American society. According to the poll:
•Two-thirds of all Hispanics surveyed say it is important to maintain their distinct cultures. At the same time, 54 percent say it is important to assimilate into American society.
•Young Hispanics are less likely to say that it is important to change and blend in: 43 percent of 18-29 year olds say it is important to assimilate whereas 67 percent of those 65 and older find assimilation important.
•Among U.S. born Hispanics, 65 percent believe it is very important to retain their Hispanic culture and 41 percent believe it is also important to blend into American society.
•Among foreign born Hispanics, 70 percent said it is important to retain their Hispanic culture and 65 percent said it was important to blend into American society.
“The Univision-AP Poll findings related to Hispanic Identity validate what we have known for many years, that Hispanics in America – foreign and U.S. born - live in two worlds,” said Ceril Shagrin, EVP, Audience Measurement Innovation and Analytics for Univision Communications Inc. “While it is important to blend into American culture, the vast majority of Hispanics believe it is important to retain their ‘Hispanicity’.”
For additional insights on the survey findings or to schedule an interview with Shagrin, please
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