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National News
Posted on 08-31-2011

Hispanic Media in the U.S.:

Faring Better than the Mainstream Media

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Latino Print Network


Spanish-language media remains important to the nation's growing and changing Hispanic population. And in the last year, this media sector tended to fare better overall than the mainstream English-language media, according to a new study by the Pew Research Center's Project for Excellence in Journalism.

Hispanic newspapers overall lost circulation in 2010, but not nearly to the extent of the English-language press. (English-language dailies saw a 5% decline for the six-month period from March to September 2010 compared with the same period the year before.) And daily Hispanic papers grew circulation by 1.9%. The financial picture seems to have improved as well in the last year.

Spanish-language television had an even more positive year. Univision's audience continued to grow and now competes with----and in some timeslots outpaces----audiences for ABC, CBS and NBC. Indeed, between Univision and Telemundo (and all of their stations), the 2010-2011 season is projected to bring in $1.5 billion in ad revenue.

Hispanic radio and magazines also showed growth. The number of Spanish-language radio stations grew 8% for the most recent year we have data (from 1,224 in 2008 to 1,323 in 2009), and magazine ad spending increased in 2010. There are several ways to measure ad spending and revenue, and looking across all of these calculations, PEJ puts Spanish-language magazine ad revenue growth at about 5% in 2010.

On the digital front, while Hispanic Americans do not access the internet at the same rates as other Americans, there is growth, and bilingual Latinos are already heavily online.

This study is the latest edition to the Ethnic chapter of the State of the Media 2011 annual report. The State of the Media 2011 is the eighth edition of PEJ's annual report on the health and status of American journalism.

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