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NEW YORK, NY--(Marketwire - July 24, 2007) - Rums of Puerto Rico was the exclusive spirit sponsor for the global premiere of the Picturehouse Productions movie "El Cantante" starring Marc Anthony and Jennifer López. The first star-studded party was held in San Juan, July 23 at the Museum of Art with Anthony and Lopez headlining along with top entertainment and social celebrities The New York premiere will be July 26 at The AMC Empire followed by an after party at Cipriani's and Los Angeles, July 31 at The Directors Guild of America and promise to be no less glamorous thanks to appearances by the dazzling duet of Anthony and Lopez.
"El Cantante" is the story of the Puerto Rican salsa pioneer Hector Lavoe (Anthony), his passionate relationship with his wife, Nilda Ramón Pórez, known as Puchi (López), his skyrocket to international fame and the personal pain he faced toward the end of his life. The film was directed by Leon Ichaso (Piñero) and produced by Jennifer López, Julio Caro, Simon Fields and David Maldonado. It was written by Leon Ichaso, David Darmsteader and Todd Anthony Bello. The film will appear in theaters nationwide August 3.
"Rums of Puerto Rico is honored to be a part of the debut of this important film which tells the story of the beloved singer Hector Lavoe, who was called 'El Cantante des Cantantes' (the singer of singers). On the occasion of the film's premiere events, Rums of Puerto Rico's mixologists created six cocktails. Each cocktail was named after Lavoe or one of his songs," said Karen Garnik, chief marketing officer for Rums of Puerto Rico.
The mixologist team of Rums of Puerto Rico created the following cocktails, which were served for the first time at the three movie premieres:
Capitan Lavoe, 1/2 oz. Captain Morgan Original Spiced Rum, 1/2 oz. Captain Morgan Parrot Bay, 2 oz. guava juice and 2 oz. pineapple juice.
Murgariña, 1 1/2 oz. Don Q Limón, 1/2 oz. Don Q Cristal, 2 tbsp. sugar.
Che Che Cole, 1 oz. Captain Morgan Parrot Bay, 1/2 oz. Don Q Cristal, 1/2 oz. guava juice, 1 oz. pineapple juice and a splash of tonic.
Todopoderoso, 1 oz. Don Q Reserva Añejo, 1/2 oz. sour
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